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Course Details
Here’s a list of your learnings in the digital marketing course in Durgapur.
- Analyzation and development of skill sets.
- Approach-based learning campaigns.
- Tracking of different business analytics.
- Diversification of the business world.
- Proper usage of different marketing tools online.
- Digital branding.
- Reputation management.
Prerequisites you need for Digital Marketing course:
There is no specific qualification required for enrolling in the online digital marketing training. This practical oriented course will help you deepen your knowledge of digital marketing and mold you to secure a job in a reputable firm and exponentially enhance your chances to be a professional digital marketer.
Benefits from Digital Marketing course online:
Our Digital Marketing course online in Durgapur will help you
build
your knowledge on search engine optimization(SEO), social media
marketing, pay-per-click, content marketing, conversion
optimization, affiliate marketing, data analytics, and email
marketing. Become industry-ready with our intricately designed
curriculum, real-world projects, and various vital tools. This
online Digital Marketing course will exponentially develop your
digital
marketing skills and secure a job with good pay.
Our online digital marketing training in Durgapur will help you
master
your digital marketing skills in an effective way.
- We train you on concepts of Search engine optimization(SEO), social media marketing, search engine marketing, Adwords, data analytics, email marketing, and content marketing to familiarize you with core concepts of the digital marketing world.
- For optimum pay, students can work as Digital Marketing Executive, Digital Marketing Analyst, Digital Marketing Freelancer, Affiliate marketing Manager, Campaign Specialist, Web Analyst, SEO Specialist, Social Media Specialist, Google Ads Specialist, Email Marketing Specialist, Online Reputation Specialist, Content Marketing Executive and more with this online digital marketing course in Durgapur.
- Enrich your understanding of industry working with our specially designed projects in digital marketing course online.
- We offer corporate-level exposure and job-oriented training which is significantly useful for your career in the IT industry.
- We also assist you to enhance your interpersonal skills which will help you to interact with clients to discuss and understand their digital marketing requirements.
- The real-world projects and internship opportunities by implementing best industry practices.
- Our digital marketing course online will provide you with a richer understanding of the digital marketing landscape and digitally diversify the growth of the business.
Curriculum for Online Digital marketing Course in Durgapur
Our digital marketing course online is a carefully constructed learning course, taught by industry experts with years of corporate experience. We believe in students learning through a work-based approach rather than pure textbook learning. The students are trained to apply theoretical knowledge to gain hands-on experience in the field. We train our students with real-time projects and engage in problem-solving and analytical thinking to enhance their marketing skills. A detailed understanding of the market is taught to our students to help them gain corporate exposure and widen their professional networks. The Digital marketing course in Durgapur focuses on the key concepts and practical skills right from scratch to build a career in marketing in the digital age.
Book a seat now for this Online Digital marketing training and get opportunities knocking at your doorstep. Enroll today and build a career as a professional Online Digital marketer!
Skills you Learn
- SMS/EMAIL MARKETING
- Google My Business
- Google Search Console
- SEO
- PPC
- SEM
- SMM
- ORM
- SMO
Training option available for Digital Marketing entrepreneur course
Tools & Technologies you Learn
Google Ads
MOZ
Google Analytics
Similar Web
GT metrix
YouTube Ads
Hootsuite
SEMRUSH
Mail Chimp
Word Press
Quora Ads
Instagram Ads
Live Projects in Internship
Handle off page SEO
Complete off page SEO for your live site
Handle On SEO
Complete on page SEO for your live site
Live Google Ads campaign
Manage live campaigns and budget for Google ads account
Live Social media ads
Manage live campaigns and budget for Social media ads account
Google Tag Manager
Connecting and adding Google Tag Manager to your website
ORM
Handling digital reputation of a brand
Opportunities after the digital marketing course with salary range and job roles
Our Digital marketing training online is developed to provide you with rich knowledge in each domain of digital marketing. Learn to build online campaigns and become a digital brand manager by choosing the correct digital platform and amplifying business growth. This online digital marketing course in Durgapur will navigate you in the right direction and help you secure your job as a digital marketer.
Some common job roles for digital marketers are
- Digital Marketing Executive
- Digital Marketing Analyst
- Digital Marketing Analyst
- Digital Marketing Freelancer
- Affiliate marketing Manager
- Campaign Specialist
- Web Analyst
- SEO Specialist
- Social Media Specialist
- Google Ads Specialist
- Email Marketing Specialist
- Online Reputation Specialist
- Content Marketing Executive
Salary Range after Online Digital marketing training Completion
Digital marketing is one of the fastest-growing fields in today's economy, with applications in a wide range of companies and sectors around the world. Companies from all across the world are seeking for digital brand managers to help them establish their online presence.
The typical income for digital marketing experts just starting is 3.5 to 4 lacs per year, with experienced professionals earning more than 15 lacs per year. Depending on the employment function, skill, kind of work, city, and other factors, this may differ among industries.
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Interpersonal Skill Development
Training -
Resume Building
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Mock Interview
-
Learn from Previous Interviews
-
Build Professional Connections
-
Group Discussions
Full Course Syllabus
- Introduction to Digital Marketing
- Different online marketing channels
- Understand the journey of online customer
- Key Terminologies in online Marketing
- Overview to Content Management System
- Introduction To Search Engine Optimization
- How Did Search Engine work?
- SEO Fundamentals & Concepts
- Understanding the SERP
- Google Processing
- Indexing
- Crawling
- Areas of off-page SEO that help in establishing the brand name
- TRUST
- RankBrain
- TrustRank
- PageRank
- Domain and Page Authority
- Bounce rate
- Domain age
- Ways to improve the domain and page authority
- Introduction to backlinks and how it helps the website to rank in first page?
- Factors to consider while getting the backlinks
- Ways to find and identify the relevant platforms, and blog posts for backlinks
- Google My Business Listing
- Usage of Social Media platforms in creating backlinks
- Elements to conduct a comprehensive site audit
- Tools and techniques to improve site performance, user experience and SERP ranking
- URL renaming/re-writing
- Url Canonicalization (301 redirects using .ht access code)
- Optimizing websites by Analysing Clients Individual Web Pages using Dupli-checker, Copy scape for Refreshing Content
- Text to Html Ratio, Website Loading Speed, Site Navigation Structure
- Importance of Bread Crumb Structure
- Competition Analysis
- Keyword Research (Google Keyword tool)
- Title & Meta Tags development
- Importance of H1, H2, H3 Tags
- XML sitemap Creation, Html sitemap
- Robots Text Creation
- Keyword density, Anchor Text in web content
- Existing Web Content Optimization? Competitor Analysis & Monitoring
- Schema (Rich Snippets)
- Adding a Site and Verification Process
- Configuration Settings
- URL Parameters
- Search Analytics Reports
- Crawl Errors / Stats
- Google Fetch
- Blocking the Crawler and blocking pages
- Traffic
- Search Queries
- Links to Site / Internal Links
- Resubmitting Sitemaps
- Robots.txt tester
- Remove/ Temporarily hide urls from search results
- Remove URLS from index
- HTML Suggestions
- Rich Snippets
- Data Highlighter
- Importance of keywords in seo
- What are keywords?
- Types of Keywords (Broad match, Exact match, Phrase Match , Broad matchModifier)
- Analysis of keywords for any website
- Research on keywords
- Competitor keyword analysis and tools used
- Analysis of keywords using Google Ad Words keyword tool
- Competitor Analysis Fitting right keywords to the project
- Discussion on Google Latest Algorithms
- Competitor Keyword Research Tools : Keyword Spy, SPyfu, SEM Rush
- Directory Submissions
- Social Bookmarking in high PR sites
- Participation in Forums and Effective interaction to get Permanent Back links
- Blog Commenting
- Classified Submissions
- Guest Blogging
- Article Submission
- PDF sharing
- Deep Linking
- Search Engine Submission
- High PR Web 2.0 sites
- Creating Attractive Info graphics and Sharing in Social Networks for User Engagement
- Image Sharing Submission
- Google Reviews
- Google Mapping
- Yahoo answers, Quora answers
- Panda Algorithm
- Penguin Algorithm
- Hummingbird Algorithm
- Pigeon Algorithm✓ Mobile Algorithm
- RankBrain Algorithm
- Possum Algorithm
- Fred Algorithm
- Screaming Frog SEO Spider (for larger websites)
- IWebchk
- Seoptimer
- Woorank
- SEOsitechekup
- Understanding Social media Landscape
- Benefits of Social media marketing
- How to increase Facebook likes, shares, Reach for posts
- How to find targeted audience on facebook?
- How to create Facebook page?
- How to create Facebook groups and participate in a right way?
- Creating Events, Customizing tabs in Facebook page
- Facebook ads
- Understanding Campaign, Adgroup, Ads Structure
- Keyword Research (Google Keyword tool)
- Title & Meta Tags development
- Importance of H1, H2, H3 Tags
- XML sitemap Creation, Html sitemap
- Robots Text Creation
- Keyword density, Anchor Text in web content
- Existing Web Content Optimization? Competitor Analysis & Monitoring
- Schema (Rich Snippets)
- How to find targeted audience on Twitter
- Creating twitter profile
- Increasing followers on twitter
- Using hash tags
- Embedding the tweets
- Likes ,retweets, lists , Moments
- Integrate twitter with facebook and other tools
- Customizing twitter profile
- Twitter analytics, Analysis
- 3rd party tools to find targeted audience in twitter
- Competitor analysis
- Follows ,unfollows , Net followers
- Location wise followers
- Twitter ads
- Creating Pinterest profile
- Creation of Boards and Pins
- Adding pins in relevant boards
- Increasing followers
- Finding right pins using hashtags
- Increasing network in pinterest
- Importance of image sharing and role of pinterest
- Indexing pinterest images
- Repins and boards concept
- Sharing pins
- Pinning other pins in our boards
- Pinterest analytics
- Website analytics in Pinterest
- Creating LinkedIn profile
- Creating LinkedIn page
- Increasing connections by using various techniques
- Discussion on 1st connection, 2nd connection, 3rd connection
- Finding company pages and following them
- Sending personal invitation
- Who’s viewed your profile
- Notifications, Messages
- Lead generation using LinkedIn
- Using Advanced filters to find targeted professionals on LinkedIn
- Alumni to connect with previous employers or educational groups
- Creating groups and participating in LinkedIn
- Group access levels
- Page access in LinkedIn
- LinkedIn pulse and content marketing strategies
- Linkedin Ads
- Display ADS
- Inmail ADS
- CPC ADS
- Sponsored ads
- Lead Generation ADS
- Understanding purpose of Campaign
- Different types of Campaigns
- Importance of Each Campaign
- Social Network
- Creating Search Network Campaign
- Account Limits in Adwords
- Location and Language Settings
- Networks and Devices
- Bidding and Budget
- Schedule: Start date, end date, ad scheduling
- Ad delivery: Ad rotation
- Purpose of Ad Groups
- Keyword Types (Broad, Phrase, Exact and Negative)
- Adwords Keyword Tool
- Text Ad Format
- Quality Score and Its Importance
- AD Rank
- Understanding the Ad Group and Keywords Dash Board
- Search Terms
- Segments , Filters, Reports
- Alerts Setting
- Access levels (Standard , Read only, Email, Admin)
- AdWords Interface Tour
- AdWords Dash Board
- Billing in AdWords
- Device Bidding (Mobile, Desktop, Tablet)
- Negative keywords identification
- Tools and techniques to find negative keywords
- Impressions, Clicks, CTR, Cost, AVG CPC ,MAX CPC
- Ad Extensions
- Site links Extensions
- Call Extensions
- Call out Extensions
- Message Extensions
- Structured Snippet Extensions
- Price Extensions
- Location Extensions✓ App Extensions
- Display Network Targeting
- Setting a Display Network Campaign
- Concept of VCPM and Branding
- Automatic Placements
- Manual Placements
- CPC Bidding and VCPM Bidding
- Ad delivery: Ad rotation, frequency capping
- Topic Targeting
- Keyword targeting
- Placement targeting
- Purpose of Conversions
- Creating Conversion Tracking Code
- Tracking the Conversions
- Purpose of Conversions
- Clicks, Impressions, Viewable impressions, CTR, Cost,Conversion rate , Cost/conversion,
- Allconversions, View through conversions,
- Remarketing List creation and ads
- Creating Gmail ads
- Uploading customer email ids , selecting targeted customer lists,creating different formatsof Gmail ads
- Impressions, Clicks, Gmail forwards, saves , CTR, Cost, AVG CPC
- Video Network
- Creating Video Campaign
- In stream ads
- Bumper ads
- Video Discovery ads
- Views, CPV, Impressions, Clicks, CTR, Avg CPC , Cost, Interaction rate
- Keyword Targeting
- Topic Targeting
- Placements Targeting
- Remarketing in youtube ads
- Universal app campaigns
- Creating App campaign
- Importance of Mobile app installs
- Different ad formats like Text , image , Video ads in app install campaigns
- Tracking Report
- Setting up account in Google my business
- Entering business details and adding tags
- Verification code process
- Access levels
- Adding posts
- Photos
- Interface tour
- Access levels and location extensions concept in adwords
- Adding multiple locations and getting verified for each listing.
- Introduction to Google analytics
- How Google analytics works
- Understanding Google analytics account structure
- Cookies importance in Google analytics
- Setting up an account in Google analytics
- Adding analytics code in website
- Understanding different types of traffic
- Downloading different traffic reports
- Creating Key performance indicators using primary and secondary dimension
- Understanding Bounce rate and how to reduce it
- Setting up goals and tracking conversions
- Different types of Goal conversion paths
- Importance of funnels in goal conversions
- Integrating Google AdWords with Google Analytics and Google Merchant center
- Tracking AdWords Campaign reports in Analytics
- Filtering the traffic and creating different types of Pictorial charts to analyze reports visually.
- Importance of UTM Tagging (Automatic and manual)
- Enabling Automatic UTM tagging gclid in Google AdWords
- Event Tracking in Google analytics
- Creating Dashboards
- Checking Real Time Traffic
- Creating Advance Segmentation Reports with multiple Dimensions
- Attribution Modelling (Single Multichannel)
- Creating Custom Reports
- Remarketing using Google Analytics
- Tracking Ecommerce Reports
- Google Analytics Solution Gallery
- What is conversion rate and conversion rate optimization
- How to generate leads for B2B using LinkedIn
- Generating leads through Facebook
- Advantages of premium membership in LinkedIn
- Importance of A/B Testing and tools used
- Landing page Design importance in getting leads
- Importance of content marketing
- Top of the Funnel Content – Goals and Metrics
- Middle of the Funnel Content – Goals and Metrics
- Bottom of the Funnel Content – Goals and Metrics
- Editorial Calendar
- Creating a customer avatar
- Ways to develop powerful and engaging content to drive business growth
- Blog marketing
- Writing powerful headlines – rules, ideas, and templates
- Blog post types
- Call to Actions
- Lead Magnets
- Using other forms of content to boost traffic, exposure, and engagement
- Emails and newsletters
- Using the power of a story to influence and connect with customers
- Crafting a content marketing strategy
- Content Distribution
- Content distribution basics
- Social sharing
- Organic and Paid content distribution
- Overview of Conversion Rate Optimization (CRO)
- Design and UX
- Psychology of Persuasion
- Best practices for conversion
- Principles of persuasive design
- Data driven attribution
- Research techniques for CRO
- Google analytics audits
- User testing
- Heuristic analysis
- Qualitative research
- Heat maps and mouse tracking
- Using analytics to discover hidden conversion opportunities
- Testing
- Testing strategies
- Common mistakes and how to avoid them
- Running tests: from hypothesis to stopping rules
- Test Priority
- Threat validation
- Testing and QA
- Optimization Strategies
- How to maintain positive brand for any company?
- How to remove negativity for any company website?
- How to remove the negative links in top positions in Google
- ORM Tools
- How to find who mentions about our company in online
- Discussion on paid content curation tools
- Difference between adwords express and Google adwords
- Setting up the account
- Creating ads
- Tracking the report
- Billing
- Budget process
- Location targeting
- Estimated reach
- Keyword targeting
- What is affiliate marketing and how to earn money from it?
- Discussion on the worlds popular affiliate network sites
- Creating banners and using them on blogs
- Identifying the money making, highly targeted and less competitive keywords
- How SEO helps in Affiliate marketing and Google AdSense
- Registering in Affiliate network sites
- Promoting various sites
- What is Google AdSense?
- Why Google AdSense is the highest money making method in the world(Monthly income more than 10Lakhs)
- How to get approval from Google to display ads in your sites and earn money
- Importance of SMS marketing
- Challenges faced in bulk sms marketing
- DND and Non DND
- Promotional and transactional SMS
- How to choose best SMS tool provider in the market
- Sender Id creation
- Creating templates
- Sending Templates
- Uploading mobile nos
- Understanding the list , groups , paste list options
- Tracking reports
- Retargeting the people who engaged with SMS
- Flash SMS
- What is email marketing
- Importance of email marketing in generating leads
- Email list Validation tools
- How to write effective subject lines
- How email Marketing works
- Challenges faced in sending bulk emails
- Setting up campaigns and lists
- Creating email marketing template and sending bulk mails
- Uploading mail IDs to the tool
- Creating subscriber lists
- Checking open rates , clicks , click through rate
- Checking traffic from various locations
- Creating Popups, Landing pages , Embedded Forms
- Automated Workflows
- Growing subscribers list
Training Options
1 to 1 Training
Learn from the personal guidance & expertise of industry experts.
- Individualized learning and career guidance
- Personal assistance in real-time projects.
Enquire now
Corporate Training
Customised corporate training from industry experts.
- Customized learning plan
- Industry based modules
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Group Live Classes
Get expert guidance & work in teams to execute real-time projects.
- Team-based real-time projects
- Interpersonal skill development training
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Free Classes
Learn and enhance your skills with our self-paced learning module.
- 5 hours self-paced learning
- Detailed sessions to help you learn basics
Enquire now
Why Choose Us
A2N Academy provides a one-stop solution for all of your professional demands by providing you with a variety of perks that will provide you with comprehensive IT industry training. The customised online digital marketing training addresses each student's specific needs in order to assist them to achieve their desired goal of becoming a successful IT professional. Our unique curriculum and disciplined training assist each student in strengthening their talents, acing interviews, and landing jobs in reputable firms all around the world.
- Real-time projects and assignments
- Live Instructor-led training and expert guidance
- Free internship opportunities
- Placement guidance and Career counseling
- Mock interview and Resume building
- Certification and Recommendation letter
- Live Projects in Internship
- Learn SEO, SMM, PPC, SEM, ORM, Analytics etc.
- Implement Technical SEO using your own live website
- Implement Google analytics, Google tag manager etc.
- Get IT Internships in the IT Industry
Unlock Your successful Career Today!
Get Real time experience, Work with industry experts and get Practical exposure through our internship program. Step into the IT world with confidence.
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Course Duration
3 months
Course fee
Contact for price
Placements
100% placement support
Internship
6 Months IT InternshipGet a free Demo Class
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