Leading Digital Marketing Training Institute in BTM Layout

Course Overview

At A2N Academy digital marketing course in BTM Layout is designed to give you the fundamental know-how and skills you need to succeed in the current, fiercely competitive digital marketing business. This course will show you how to develop and put into practise a digital marketing plan, as well as how to improve your campaigns and evaluate your outcomes.

You'll be able to gain the skills and information necessary to succeed in the current digital marketing climate because to our thorough curriculum, qualified teachers, and flexible learning options. Learn about the wide range of digital marketing technologies included in this course.

Enroll in our particularly created online digital marketing course in BTM Layout Bangalore to increase your understanding of the sector.
Your career in the IT business will benefit greatly from our job-oriented training and exposure to corporate environments.
We also help you with improving your interpersonal abilities so you can communicate with clients and understand their needs for digital marketing.
Throughout our digital marketing course in BTM Layout, you will get the chance to work on real industry projects and internships while putting best practises into reality.
Participate in our online course on digital marketing to learn everything there is to know about the field and to diversify your company's growth through the use of the internet.

Eligibility for Digital Marketing Course:

No special qualifications are required to join in our online digital marketing training in BTM Layout. Our extensive curriculum aims to increase your knowledge of digital marketing and give you the tools you need to land a job at a renowned organization. You will greatly improve your chances of becoming a lucrative professional digital marketer by finishing this training.

Key Highlights

120+ Hours of learning
40+ Project hours
Interpersonal skills development
Career mentorship sessions(1:1)
Access to various job opportunities
Guaranteed internships

If you have any questions, you can connect us in three ways:

Email us at [email protected]
Drop us a WhatsApp or call us on
+91 9845366616
Click here to book an appointment with us

Course Syllabus:

Introduction to Digital Marketing
Different online marketing channels
Understand the journey of online customer
Key Terminologies in online Marketing
Overview to Content Management System
Overview of case study and business model

Introduction To Search Engine Optimization
How Did Search Engine work?
SEO Fundamentals & Concepts
Understanding the SERP
Google Processing
Indexing
Crawling
Areas of off-page SEO that help in establishing the brand name
TRUST
RankBrain
TrustRank
PageRank
Domain and Page Authority
Bounce rate
Domain age
Ways to improve the domain and page authority
Introduction to backlinks and how it helps the website to rank in first page?
Factors to consider while getting the backlinks
Ways to find and identify the relevant platforms, and blog posts for backlinks
Google My Business Listing
Usage of Social Media platforms in creating backlinks
Elements to conduct a comprehensive site audit
Tools and techniques to improve site performance, user experience and SERP ranking

URL renaming/re-writing
Url Canonicalization (301 redirects using .ht access code)
Optimizing websites by Analysing Clients Individual Web Pages using Dupli-checker, Copy scape for Refreshing Content
Text to Html Ratio, Website Loading Speed, Site Navigation Structure
Importance of Bread Crumb Structure
Competition Analysis
Keyword Research (Google Keyword tool)
Title & Meta Tags development
Importance of H1, H2, H3 Tags
XML sitemap Creation, Html sitemap
Robots Text Creation
Keyword density, Anchor Text in web content
Existing Web Content Optimization? Competitor Analysis & Monitoring
Schema (Rich Snippets)

Adding a Site and Verification Process
Configuration Settings
URL Parameters
Search Analytics Reports
Crawl Errors / Stats
Google Fetch
Blocking the Crawler and blocking pages
Traffic
Search Queries
Links to Site / Internal Links
Resubmitting Sitemaps
Robots.txt tester
Remove/ Temporarily hide urls from search results
Remove URLS from index
HTML Suggestions
Rich Snippets
Data Highlighter

Importance of keywords in seo
What are keywords?
Types of Keywords (Broad match, Exact match, Phrase Match , Broad matchModifier)
Analysis of keywords for any website
Research on keywords
Competitor keyword analysis and tools used
Analysis of keywords using Google Ad Words keyword tool
Competitor Analysis Fitting right keywords to the project
Discussion on Google Latest Algorithms
Competitor Keyword Research Tools : Keyword Spy, SPyfu, SEM Rush

Directory Submissions
Social Bookmarking in high PR sites
Participation in Forums and Effective interaction to get Permanent Back links
Blog Commenting
Classified Submissions
Guest Blogging
Article Submission
PDF sharing
Deep Linking
Search Engine Submission
High PR Web 2.0 sites
Creating Attractive Info graphics and Sharing in Social Networks for User Engagement
Image Sharing Submission
Google Reviews
Google Mapping
Yahoo answers, Quora answers

Panda Algorithm
Penguin Algorithm
Hummingbird Algorithm
Pigeon Algorithm✓ Mobile Algorithm
RankBrain Algorithm
Possum Algorithm
Fred Algorithm

Screaming Frog SEO Spider (for larger websites)
IWebchk
Seoptimer
Woorank
SEOsitechekup

Understanding Social media Landscape
Benefits of Social media marketing

How to increase Facebook likes, shares, Reach for posts
How to find targeted audience on facebook?
How to create Facebook page?
How to create Facebook groups and participate in a right way?
Creating Events, Customizing tabs in Facebook page
Facebook ads
Understanding Campaign, Adgroup, Ads Structure
Keyword Research (Google Keyword tool)
Title & Meta Tags development
Importance of H1, H2, H3 Tags
XML sitemap Creation, Html sitemap
Robots Text Creation
Keyword density, Anchor Text in web content
Existing Web Content Optimization? Competitor Analysis & Monitoring
Schema (Rich Snippets)

How to find targeted audience on Twitter
Creating twitter profile
Increasing followers on twitter
Using hash tags
Embedding the tweets
Likes ,retweets, lists , Moments
Integrate twitter with facebook and other tools
Customizing twitter profile
Twitter analytics, Analysis
3rd party tools to find targeted audience in twitter
Competitor analysis
Follows ,unfollows , Net followers
Location wise followers
Twitter ads

Creating Pinterest profile
Creation of Boards and Pins
Adding pins in relevant boards
Increasing followers
Finding right pins using hashtags
Increasing network in pinterest
Importance of image sharing and role of pinterest
Indexing pinterest images
Repins and boards concept
Sharing pins
Pinning other pins in our boards
Pinterest analytics
Website analytics in Pinterest

Creating LinkedIn profile
Creating LinkedIn page
Increasing connections by using various techniques
Discussion on 1st connection, 2nd connection, 3rd connection
Finding company pages and following them
Sending personal invitation
Who’s viewed your profile
Notifications, Messages
Lead generation using LinkedIn
Using Advanced filters to find targeted professionals on LinkedIn
Alumni to connect with previous employers or educational groups
Creating groups and participating in LinkedIn
Group access levels
Page access in LinkedIn
LinkedIn pulse and content marketing strategies
Linkedin Ads
Display ADS
Inmail ADS
CPC ADS
Sponsored ads
Lead Generation ADS

Understanding purpose of Campaign
Different types of Campaigns
Importance of Each Campaign
Social Network
Creating Search Network Campaign
Account Limits in Adwords
Location and Language Settings
Networks and Devices
Bidding and Budget
Schedule: Start date, end date, ad scheduling
Ad delivery: Ad rotation
Purpose of Ad Groups
Keyword Types (Broad, Phrase, Exact and Negative)
Adwords Keyword Tool
Text Ad Format
Quality Score and Its Importance
AD Rank
Understanding the Ad Group and Keywords Dash Board
Search Terms
Segments , Filters, Reports
Alerts Setting
Access levels (Standard , Read only, Email, Admin)
AdWords Interface Tour
AdWords Dash Board
Billing in AdWords
Device Bidding (Mobile, Desktop, Tablet)
Negative keywords identification
Tools and techniques to find negative keywords
Impressions, Clicks, CTR, Cost, AVG CPC ,MAX CPC
Ad Extensions
Site links Extensions
Call Extensions
Call out Extensions
Message Extensions
Structured Snippet Extensions
Price Extensions
Location Extensions✓ App Extensions
Display Network Targeting
Setting a Display Network Campaign
Concept of VCPM and Branding
Automatic Placements
Manual Placements
CPC Bidding and VCPM Bidding
Ad delivery: Ad rotation, frequency capping
Topic Targeting
Keyword targeting
Placement targeting
Purpose of Conversions
Creating Conversion Tracking Code
Tracking the Conversions
Purpose of Conversions
Clicks, Impressions, Viewable impressions, CTR, Cost,Conversion rate , Cost/conversion,
Allconversions, View through conversions,
Remarketing List creation and ads
Creating Gmail ads
Uploading customer email ids , selecting targeted customer lists,creating different formatsof Gmail ads
Impressions, Clicks, Gmail forwards, saves , CTR, Cost, AVG CPC
Video Network
Creating Video Campaign
In stream ads
Bumper ads
Video Discovery ads
Views, CPV, Impressions, Clicks, CTR, Avg CPC , Cost, Interaction rate
Keyword Targeting
Topic Targeting
Placements Targeting
Remarketing in youtube ads
Universal app campaigns
Creating App campaign
Importance of Mobile app installs
Different ad formats like Text , image , Video ads in app install campaigns
Tracking Report

Setting up account in Google my business
Entering business details and adding tags
Verification code process
Access levels
Adding posts
Photos
Interface tour
Access levels and location extensions concept in adwords
Adding multiple locations and getting verified for each listing.

Introduction to Google analytics
How Google analytics works
Understanding Google analytics account structure
Cookies importance in Google analytics
Setting up an account in Google analytics
Adding analytics code in website
Understanding different types of traffic
Downloading different traffic reports
Creating Key performance indicators using primary and secondary dimension
Understanding Bounce rate and how to reduce it
Setting up goals and tracking conversions
Different types of Goal conversion paths
Importance of funnels in goal conversions
Integrating Google AdWords with Google Analytics and Google Merchant center
Tracking AdWords Campaign reports in Analytics
Filtering the traffic and creating different types of Pictorial charts to analyze reports visually.
Importance of UTM Tagging (Automatic and manual)
Enabling Automatic UTM tagging gclid in Google AdWords
Event Tracking in Google analytics
Creating Dashboards
Checking Real Time Traffic
Creating Advance Segmentation Reports with multiple Dimensions
Attribution Modelling (Single Multichannel)
Creating Custom Reports
Remarketing using Google Analytics
Tracking Ecommerce Reports
Google Analytics Solution Gallery

What is conversion rate and conversion rate optimization
How to generate leads for B2B using LinkedIn
Generating leads through Facebook
Advantages of premium membership in LinkedIn
Importance of A/B Testing and tools used
Landing page Design importance in getting leads
Importance of content marketing
Top of the Funnel Content – Goals and Metrics
Middle of the Funnel Content – Goals and Metrics
Bottom of the Funnel Content – Goals and Metrics
Editorial Calendar
Creating a customer avatar
Ways to develop powerful and engaging content to drive business growth
Blog marketing
Writing powerful headlines – rules, ideas, and templates
Blog post types
Call to Actions
Lead Magnets
Using other forms of content to boost traffic, exposure, and engagement
Emails and newsletters
Using the power of a story to influence and connect with customers
Crafting a content marketing strategy
Content Distribution
Content distribution basics
Social sharing
Organic and Paid content distribution
Overview of Conversion Rate Optimization (CRO)
Design and UX
Psychology of Persuasion
Best practices for conversion
Principles of persuasive design
Data driven attribution
Research techniques for CRO
Google analytics audits
User testing
Heuristic analysis
Qualitative research
Heat maps and mouse tracking
Using analytics to discover hidden conversion opportunities
Testing
Testing strategies
Common mistakes and how to avoid them
Running tests: from hypothesis to stopping rules
Test Priority
Threat validation
Testing and QA
Optimization Strategies

How to maintain positive brand for any company?
How to remove negativity for any company website?
How to remove the negative links in top positions in Google
ORM Tools
How to find who mentions about our company in online
Discussion on paid content curation tools

Difference between adwords express and Google adwords
Setting up the account
Creating ads
Tracking the report
Billing
Budget process
Location targeting
Estimated reach
Keyword targeting

What is affiliate marketing and how to earn money from it?
Discussion on the worlds popular affiliate network sites
Creating banners and using them on blogs
Identifying the money making, highly targeted and less competitive keywords
How SEO helps in Affiliate marketing and Google AdSense
Registering in Affiliate network sites
Promoting various sites
What is Google AdSense?
Why Google AdSense is the highest money making method in the world(Monthly income more than 10Lakhs)
How to get approval from Google to display ads in your sites and earn money

Importance of SMS marketing
Challenges faced in bulk sms marketing
DND and Non DND
Promotional and transactional SMS
How to choose best SMS tool provider in the market
Sender Id creation
Creating templates
Sending Templates
Uploading mobile nos
Understanding the list , groups , paste list options
Tracking reports
Retargeting the people who engaged with SMS
Flash SMS
What is email marketing
Importance of email marketing in generating leads
Email list Validation tools
How to write effective subject lines
How email Marketing works
Challenges faced in sending bulk emails
Setting up campaigns and lists
Creating email marketing template and sending bulk mails
Uploading mail IDs to the tool
Creating subscriber lists
Checking open rates , clicks , click through rate
Checking traffic from various locations
Creating Popups, Landing pages , Embedded Forms
Automated Workflows
Growing subscribers list

Online Digital Marketing Training with Certificate

By completing a certificate program in digital marketing, you can acquire the abilities and information required to succeed in the current, fiercely competitive digital industry. After completing the course, you will be given a certificate as recognition of your newfound knowledge and skills.

Certificate with unique identification number
Recognized across industries
Provided after the completion of live projects

Live Projects

Project 1

Handle off page SEO

Complete off page SEO for your live site

Project 2

Handle on page SEO

Complete on page SEO for your live site

Project 3

Google tag manager

Connecting and adding Google Tag Manager to your website

Project 4

Live social media ads

Manage live campaigns and budget for Social media ads account

Apply for internship

Career scope, job opportunities, and salary range after learning digital marketing

A2N Academy's digital marketing course in BTM Layout will provide you with the necessary skills and knowledge to pursue a range of career opportunities in the field of digital marketing.

Digital marketing executive
Digital marketing analyst
Digital marketing freelancer
Affiliate marketing manager
Campaign specialist
Web analyst
SEO specialist
Social media executive
Google Ads executive
Email marketing specialist
Online reputation management specialist
Content marketing executive

Digital Marketer’s Salary in India

The average salary for a digital marketing professional fresher is Rs. 4.5 to 6 lakhs per annum in India. For experienced digital marketing professionals, the average salary is Rs. 15 to 20 lakhs per annum. The salary for digital marketing professionals may vary depending on the skillset, experience, location, and company.

Career scope, job opportunities, and salary range after learning digital marketing

Training reviews by A2N students

We are extremely proud of our students who are placed in reputed firms after completing the course at A2N Academy. We wish them all the best in their future endeavors.

Name - Shantanu

Passedout year - 2015

Specialization - Btech(EEE)

Placed In - Alternate Text

A2n academy is the best institute to gain knowledge and get placed in good IT firm. Faculties are very friendly and helpful. Even Hr is very supportive, she will help you with everything you need for completion of course and getting good placements 😊. I recommend everyone to join A2n Academy if you want to make good career in IT industry, they will teach you everything from scratch. I thank A2n Academy for providing such great opportunity and getting me placed in good IT firm 😊

Name - Shani Sivadas

Passedout year - 2013

Specialization - Mtech

Placed In - Alternate Text

A2n academy is a good place to learn software programming oriented courses. I have done a course on Reactjs through online and got placed in a reputed IT firm. Faculty and the HR department are very supportive. I recommend everyone who are planning to start the career in software field, go ahead with A2N academy.👍👍😊

Name - Mukesh

Passedout year - 2021

Specialization - B.E(Mechanical)

Placed In - Alternate Text

Excellent training institute and trainers are very talented and explained me everything detailed in good manner and the training helped me very well to placed in the company.

Google Reviews

Your journey to become a successful digital marketing professional begins with us

If you have no prior experience in digital marketing or are currently facing a career gap, don't worry - A2N Academy can help you kickstart your career in the IT industry. Enroll in our digital marketing course and learn the skills you need to become a successful digital marketer.

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Benefits of Digital Marketing Training Online

A2N Academy's online digital marketing course in BTM Layout can offer numerous advantages to both businesses and individuals.

Get interactive, immersive, and convenient learning directly from industry experts with live instructor-led training

Enhance and upgrade your knowledge by working on live projects during the digital marketing course with certificate.

Learn, Apply, and Excel by implementing your theoretical knowledge in the corporate world with internships after digital marketing training.

Get career counseling, mock interviews, resume building & placement assistance with digital marketing course for various employment opportunities.

FAQ's

Yes, we provide a course completion certificate after your successful complete the Digital Marketing Online Course with us.

Yes, we provide 100% placement assistance after the completion of the Digital Marketing online training.

Students with an undergraduate degree in BBA, Bcom, marketing, and diploma students having basic computer knowledge are eligible to study this course. Individuals willing to learn and upskill their job profile as digital marketers also can take up this course.

Yes, we provide course material to each enrolled student.

Courses available at:

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Call +91 9845366616

WhatsApp +91 9845366616

Email [email protected]

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Digital Marketing Course in BTM Layout

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Course Overview